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A New Perfume App from Givaudan

Helps consumers find info on more than 4,000 scents.

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By: TOM BRANNA

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Givaudan is launching a new version of its iPerfumer application, which follows the successful rollout of iPerfumer in 2010. The app helps people buy fragrance in an informed way. The improved usability and search facilities of iPerfumer2 have been inspired by the comments and suggestions of the iPerfumer community, and aim to provide a perfect pocket guide to fragrance. iPerfumer2 has a number of new features, making it easier for users to update their profiles and post a “wish list” for fri...

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